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Centralizing your production with SmartIllusion will ensure consistency in brand communications, reduce lead time and increase cost efficiency. Our solutions are designed for ease of use, quick turnaround and high quality. Our two distinct engagement models are:

Working With A Dedicated Team

Our dedicated team model aims to replace the functions of the production studio in a traditional production house/advertising agency, by transferring daily standard tasks to SmartIllusion. Everything from the technology platform and the software to the number of operators and their skill sets can be tailored to the client’s requirements.

Working On A Project Basis

SmartIllusion also offers the flexibility to work with clients on a project by project basis. Clients still get the same level of expertise and commitment, starting from creating workflows and quality assessments to the finished product.

Key differentiator

SmartIllusion brings innovation to the production process that is changing the way production houses/advertising agencies and clients work together. Our experience with optimizing production operations supported by an agile and centralized setup enables our clients to compete at a higher level.We constantly pursue smarter ways of working in order to develop lean and creative solutions by combining people, processes and technology. Our scale, infrastructure and dedicated team approach ensures on time delivery within tight timelines guaranteeing expected services levels.

We ensure

* Stronger brand governance by centralizing operations
* Time zone advantage
* State of the art technology
* Strict QA processes to meet international standards
* Enhanced competitiveness by improving efficiencies

Smart Illusion can change direction without losing speed


Whatever style of video you decide you would like, the steps we follow in order to make it for you will be very similar. We have been doing this for 10 years now, so we are pretty confident that our processes are fully refined. What’s more, a SmartIllusion can change direction without losing speed.

Pre-Production Planning



Firstly, you will receive a creative consultation. Together we will refine ideas, agree objectives, understand your audience and analyze the competition. Stand by for scripts, storyboards, mood boards and scheduling with milestones.

Production



Action! This is the most exciting part of at the process and we have everything you need in-house, starting from assets modeling to final rendering. Thanks to all of our carefully planned out preproduction, our crew begin bringing ideas to life. See you on set!

Post- Production



Now our editors get to work thing everything together, bringing your production to life. Our online post-production workflow saves time and money! Most of our projects are signed-off by the second edit review.

Publish



It’s Showtime! With the final video signed off, we will take total control of the delivery of the finished product to your audience, ensuring your video plays on all modern devices and is works well with popular social networks.

SmartIllusion brings innovation to the production process that is changing the way production houses/advertising agencies and clients work together. Our experience with optimizing production operations supported by an agile and centralized setup enables our clients to compete at a higher level. We constantly pursue smarter ways of working in order to develop lean and creative solutions by combining people, processes and technology. Our scale, infrastructure and dedicated team approach ensures on time delivery within tight timelines guaranteeing expected services level.

CG Animation

Our primary production pipe-line is based on Maya. However, we use Zbrush, 3D studio Max extensively depending on the requirement of the projects. For rendering, we use both Mental Ray and V-Ray. We do use After Effects for compositing. Please click here to see our production pipe-line and work-flow.

Print Production

We use Photoshop, Illustrator, In Design for our Print Production section.

Digital Production

We bring together multiple skills, digital expertise and experience for a wide range of digital media platforms and channels. From simple banners to global websites, we have the experience to deliver effective communications on time, on budget and up to the highest creative quality.

Our expertise includes:

Web Design : Dreamweaver, MS FrontPage, Visual Studio
Analytics : Google Analytics, Adobe SiteCatalyst
CMS & Framework : OpenText, Vignette, ExpressionEngine, CodeIgniter, Drupal, Magento, WordPress
Front-end Framework : Foundation, Twitter Bootstrap, Skeleton
Front-end Language : HTML5, CSS3, SASS, Flash, Action Script 2/3
Back-end Language : Visual Studio 2013, ASP.NET, MVC4, C#4.5, WEB API 2, PHP
JavaScript : jQuery, Angular JS (MVC), Underscore.js
Open Source CMS : WordPress, Drupal, Magento
Database : MySQL Server, MySQL